Jessica Tan, Accredify: “Blockchain and sustainability: How APAC brands can assure consumers of their eco commitment” on WARC
Accredify’s Chief Marketing Officer, Jessica Tan Shu En, recently wrote a piece for WARC on the importance of blockchain-based verifiable records for marketers in this age of eco-conscious consumerism.
Blockchain-driven records empower consumers with accurate provenance information so that they can actionably determine for themselves the truthfulness of an organisation’s claims of sustainable practices. The existence of such verifiable, tamper-proof provenance information opens up new opportunities for effective and meaningful brand communication.
Learn more about how marketers can leverage blockchain-driven records in brand communication here.